Eta Records is a community-driven record label focused on promoting and supporting emerging and underground artists and producers across various genres. While striving for global recognition, the label prioritizes profit-making genres to establish its treasury and brand before diversifying further. Positioned as a middleman, Eta Records aims to safeguard artists from exploitative deals with major labels, while collaborating to scout and promote talent.
The label's strategy includes building a robust team of marketers, promoters, and content creators to enhance music visibility and streaming platform algorithms. They are currently testing this model with a collaborative album, offering financial and creative support to partnered artists. Eta Records also plans to generate revenue through music production, merchandise sales, and strategic NFT partnerships, integrating web2 and web3 audiences into its ecosystem.
With a vision of becoming a trusted name in the underground scene, Eta Records is working to create sustainable growth for itself and its artists while paving the way for broader innovation in the music industry.